Packaging & Design systems

Developed of packaging system adaptable across multiple product lines, retail environments, and product planograms.

• Designing scalable packaging and design systems that balance brand consistency across SKUs and retail environments.

• Focused on user experience for retail buyers and in-store consumers.

• Developed product labels with clear hierarchy, feature focused, and shelf impact.

• Partnered on merchandising strategy, identifying cross-merchandising and storytelling opportunities

• Created planograms and shelf layouts to optimize visibility, product relationships, and retail efficiency.