Thinking beyond design
Using trend research and market insights to help guide product direction, ensuring concepts align with brand standards and stay consistent across the product line. Working along side a team to brandstorm, ideate and create.
Researching emerging trends and customer needs to help guide new ideas. Balancing innovation and function to ensure products feel fresh, relevant, and aligned with what customers are looking for.
Trend & Product Research
Conduct market research focused on product function to identify gaps, emerging trends, and unmet consumer needs. Analyze our existing offering and our competition to inform functional innovation, guiding product improvements and new concepts.
The Handoff
Product Innovation Research
Final handoff to the NPD team of concept mood boards highlighting trend direction, color exploration, form, usage, and texture.