Art direction, photo planning & designStrategy - Planning - Execution
Catalog & photoshoot strategy & execution for a multi-sku product line, defining product hierarchy, defining the visual goals, shot list, and usage across catalog, web & retail displays.
Design systems to enhance the buying Experience
Creating consistent page templates, layouts, and visual hierarchy
Standardize product information to provide clear product specs
Design icons, badges, and visual cues to highlight key features
Guide photography usage: lifestyle, detail, and scale shots
catalog Design
• Layout and grid system design
• Product storytelling and selling features
• Copywriting and content hierarchy
• Art direction and image selection
• Typography and visual consistency
• Brand alignment and tone of voice
• Print and digital production considerations.
Photography That Inspires and Sells
• Plan and execute aspirational visuals with real, relatable product scenes
• Style products in a way to highlight key features
• Use consistent lighting and multiple angles to create flexible, usable assets
• Post-production work: optimize images for catalog and digital use
• Collaborate with design, marketing, and merchandising teams to ensure cohesive, efficient results
